Arguments about oral sex Essay Example | Topics and Well Written Essays - 500 words

Arguments about oral sex - Essay Example The only thing oral sex can be considered safe for is if the couple wish to avoid pregnancy (incase the couple in question is heterosexual) because the transmission of disease is not stopped if partners engage in oral sex. Diseases like Chlamydia, HPV, gonorrhea, herpes, hepatitis, and HIV can all be transmitted through the unsafe practice of oral sex. For all practical purposes, if the objective is to avoid disease then oral sex is no safer than anal or vaginal sex. In fact, as reported by the University of Malmo in Sweden, unprotected oral sex with a person who is already infected with HPV increases the risk of oral cancer (Wikipedia 2006). Additionally, health advisors recommend that oral sex should be totally avoided when either participant has any cuts or scrapes on the genitals or the mouth. Moreover, brushing teeth before oral sex may not be a good idea since it can cause small scratches on the lining of the mouth which may help the transmission of microscopic bacteria or viru ses. Similarly, flossing, dental work or crunchy food can also make oral sex more unsafe that it already is for the same medically recorded reasons (Wikipedia 2006). However, in spite of all the risks involved, there are simple ways in which oral sex can be made as safe as other sexual practices. The first and foremost recommendation for safe oral sex is to use a condom in case it is being performed on a man. There is little reason not to since there are flavored condoms available for those who say that they do not like the taste of regular condoms.

Human resources assignment Example | Topics and Well Written Essays - 500 words - 1

Human resources - Assignment Example At my previous place of work, different strategies were used to manage the human resource planning particularly identifying the skills as well as implementing certain measures to improve these skills. Basically, skills are visible in behaviours of human beings (Werner, 2007). From my previous workplace, employees were observed for certain skills during work. This constituted skills audits where the available skills were observed and the required skills to perform a certain task were also outlined. In some cases, competency testing measures were taken were the employees were given certain tasks to perform. Their performance was gauged against the required skills competencies. The skills of the employees were also identified during the job interview process. The prospective candidates were asked to narrate their experiences, competencies as well as skills. Skills audits and competency tests are useful in identifying personal, hard and transferable skills in an organization. In most cases, skills are identified through observing the employees while performing different tasks at their workplace. On the other hand, a competency test can be used to establish if the employee is competent enough to perform a certain task. The current performance is measured against the required level of performance and this helps the responsible authorities to implement effective measures that can help improve the skills of the employees. According to Robbins (1993), the employer can immensely benefit from a skills audit in that he is able to identify the skills of the employees as well as to use this knowledge to predict the changes that may be required in these skills in order to improve the performance of the employees. The skills audit is used to identify the gap between availability and requirements of the skills in the organization. This helps to design a program that can be used to

Diversity of Fungal Endophytes in Cymbopogon Caesius

Diversity of Fungal Endophytes in Cymbopogon Caesius Diversity of Fungal Endophytes in Cymbopogon caesius (Hook. Arn.) Stapf. of Kemmannugundi Regions of Karnataka, India Avinash K.S. and Y.L. Krishnamurthy* Abstract: Cymbopogon grass produces many bioactive compounds and used for many medicinal purposes. In this study healthy leaf, stem and root segments were cultured on media like Potato dextrose agar and Malt extract agar medium and pure cultured. Endophytic fungi were isolated from 1200 samples of Cymbopogon caesius grass collected from Kemmannugundi regions of Karnataka. Overall 56% of colonisation rate from surface sterilised tissues were recorded. About 30 different fungal species were isolated and 12 were identified and 18 were grouped as morph taxa. Less isolates were recovered from leaf segments and more isolates were recovered from root segments. Curvularia sp. and Fusarium sp. were frequently isolated endophytes with the high colonisation rate. Key Words: Endophytes, Cymbopogon caesius, Grass, Curvularia, Fusarium. 1. Introduction Endophytes are microorganisms which live inside the host without causing any negative effect by their presence. The plant and endophytic fungi show symbiotic association. Plant protects and feeds the endophyte which in return produces bioactive secondary metabolites to enhance the growth and competitiveness of the host in nature (Carrol, 1988 and Hong Lu et al., 2000). Endophytes are widely investigated for their bioactive metabolites and have proven to produce potential compounds which are applicable in medicine (Clovis and Ewald, 2012). The compounds usually isolated from medicinal plants may not be plant metabolites they may be from fungal endophytes which reside in the host plant. Endophytes of tropical plants are among the groups of fungi that have been studied to arrive at the predicted figure of 1.5 million (Hawksworth, 1991; Subramanian et al 2003) Cymbopogon species are traditional medicinal grasses well recognised for its aromatic oil. Cymbopogon caesius grass was wide spread in areas of Kemmannugundi of Chikmagalur Dist, Karnataka. Despite the wide distribution of Cymbopogon grass along the central Western Ghats of Karnataka only limited work has been done for their association with fungal endophytes. Even though the oil extracted from the grass has been used in medicine currently there is no enough information regarding the diversity of the fungal endophytes with the species. We have selected Cymbopogon caesius (Hook. Arn.) Stapf for the study of diversity of the fungal endophytes. Fungi were isolated from leaves, stem and root followed by the surface sterilisation process. The objectives of the study were to isolate and identify the fungal endophytes from different parts of Cymbopogon caeceous grass of Kemmannugundi regions of Karnataka. 2. Meterials and Methods 2.1 Sampling: C. caeseus (root, stem and leaf samples) was collected from Kemmannugundi (13 º2826 N 75 º4450 E 4275ft) Chikmagalur District. Roots were collected with a ball of soil so that to avoid damage to the roots. Twenty healthy looking culms of grass were collected and transported in a clean polythene bag in closed condition and processed within 24 hour of collection. 2.2 Isolation of fungi The collected samples were washed thoroughly by running tap water to clean soil from roots and were cut into small pieces. The cut segments were surface sterilised using 70% ethanol followed by immersion in 3% Sodium hypochlorite for 4 minutes and again washed twice with distilled water (Maheshwari and Rajagopal, 2013). The efficacy of the surface sterilisation was confirmed by pressing the sterilised segments onto the surface of the medium, the surface sterilised small pieces were cut into .03-.05cm segments (Chuyang et al., 2001). Four hundred segments were inoculated into potato dextrose agar medium which is supplemented with 100mg of Amoxillin to inhibit the growth of bacteria. The inoculated petri plates were wrapped with petriseal and incubated at 27  ±1 degree centigrade. The plates were observed daily after 3 days of inoculation up to one month the emerged fungal endophytes were transferred to new petri plates containing PDA Medium. 2.3 Identification of Endophytic fungi For the identification of endophytic fungi, slides were prepared from pure cultures and were stained with Lacto phenol cotton blue stain and observed under Karl Zeiss Primo star microscope. Morphological Characteristics such as growth pattern colour of colony, mycelium texture, spore production type and characters of the spore (Barnet Hunter, Ellis, Subramanian). 3. Statistical analysis The colonisation rate (CR) was determined by total number of segments yielding endophytes divided by the total number of segments inoculated (Petrini et al., 1982). Number of segments yielding endophytes Total number of segments inoculated 4. Results A total of 959 isolates of endophytes were recovered out of 1200 segments inoculated. Total 400 segments each of root, stem and leaf segments were inoculated for the isolation of endophytes. Most frequently found endophytes were Fusarium oxysporum (11.46%), Aspergillus clavatus (8.7%), and Curvularia spp. (7.78%) (Table 1). Table 1: Colonisation Frequency of fungal endophytes of C. caesius. Sl. No. Endophyte Name Colonisation frequency (%) Root Stem Leaf Total Alternaria alternata 4.1 1.09 1.73 Aspergillus clavatus 15.3 6.0 4.8 8.7 Bipolaris Sp. 2.00 0.66 Cephalosporium sp. 0.8 1.9 0.9 Cladosporium sp. 0.6 0.2 0.26 Curvularia andropogonis 16.0 5.2 1.7 7.63 Curvularia lunata 12.2 7.9 3.7 7.93 Fusarium oxysporum 16.1 11.9 6.4 11.46 Hansfordia ovalispora 0.9 0.3 Oidiodendron sp. 1.6 0.9 0.83 Trichoderma sp. 0.4 1.3 0.56 Wardomyces anomala 0.6 0.2 Unidentified Morphotypes 16.4 14.3 14.6 15.1 Table 2: Infection frequency and isolation rate of fungal endophytes of C. caesius. C. caesius plant tissues Leaves Stem Root Total Number of Samples 400 400 400 1200 Number of isolates recovered 126 198 348 672 Colonisation rate 31.5% 49.5% 87% 56% Number of Morph taxa 4 5 9 18 More isolates of endophytes (87%) were recovered from the root segments of the Cymbopogon grass compared to stem (49.49%) and leaf segments (56%). 18 unidentified fungi were numbered and stored as morph taxa. 5. Discussion The Cymbopogon grass is the very popular for its aromatic oil. The purpose of the study was to document endophytic diversity of Cymbopogon grass of the study area which was widely distributed in the area. The endophytic fungi were cultivated on artificial medium (PDA) as pure culture. Some of the fungi exhibited characteristic colony characters and microscopic characters which were helpful in identifying them whereas some of the fungus was produced good mycelia but did not show any sporulation were kept as morph types. All the isolated endophytes belonging to 11 different genera. The endophytes were more resided in root. The endophytes may not show any host specificity as they were recovered from different groups of plants (Petrini 1986). In the present investigation leaves, stems and roots of C. caesius were used for isolation of endophytic fungi. The fungal colonisation was higher in roots as compare to stem and leaves. Higher colonisation of endophytes in leaf and stem tissues, as compared to roots, was reported by Siegel and Latch (1991) and Clay and Schardle (2002) Ajay et al (2012) in grasses and in the study of medicinal plant species leaves colonised greater number of endophytes compared to stem and bark (Raviraja 2005). About 11 genera of fungal species were isolated which indicates the various fungal populations in the grass. The variation in the colonisation rate depends on the host habitat, Soil environment (Shankar Naik et al, 2014). In the study the CR is varied in different parts of the plant. The more number of fungal endophytes isolated from root which similar to the results of Sita et, al., 2011 where thy obtained almost three times more endophytes in roots compared to shoot tissues. Fungi have been widely investigated as a source of bioactive compounds. An excellent example of this is the anticancer drug, taxol, which had been previously supposed to occur only in the plants (Strobel Daisy, 2003) in this aspect present study is very relevant to explore more useful fungal endophytes. 6. Acknowledgement The authors are gratefully thankful to Kuvempu University Shankaraghatta Shimoga for constant support throughout the study and Department of Biotechnology, Govt. of India, New Delhi for Financial assistance. 7. References [1] Chunying Zhang, Lijuan Yin, Silan Dai, Diversity of root-associated fungal endophytes in Rhododendron fortune in subtropical forests of China, Mycorrhiza. 19(2009) 417-423. [2] Carroll, G. C, Fungal endophytes in stems and leaves: From latent pathogen to mutualistic symbiont, Ecology. 692 (1988) -9. [3] Hawksworth,D. L, The fungal dimension of biodiversity :magnitude, significance, and conservation, Mycol. Res. 95(1991) 641-655. [4] Petrini, 0. Stone, j. Carroll, F. Endophytic fungi in evergreen shrubs in western Oregon: a preliminary study, Canadian Journal of Botany. 60(1982) 789-796. [5] Petrini, O, Taxonomy of endophytic fungi of aerial plant tissues. In Microbiology of the Phyllosphere (ed. N. j. Fokkema ). van den Heuvel), 1986, pp. 175-187. Cambridge University Press: Cambridge. [6] Pramuan Saithong, Wanchai Panthavee, Siriporn Stonsaovapak and Li Congfa, Isolation and primary identification of endophytic fungi from Cephalotaxus mannii trees, Maejo International journal of Science and Technology. 4(03) (2010) 446-453. [7] Raviraja N S, Fungal endophytes in five medicinal plant species from Kudremukh Range, Western Ghats of India, Journal of Basic Microbiology. 45(3) (2005) 230-235. [8] Shankar Naik B, Krishnappa M, Krishnamurthy Y L. Endophytic assemblage in Strychnous nuxvomica L. and antagonistic activities in vitro, Archives of Phytopathology and Plant Protection. 2014. [9] Sita R Ghimire, Nikki D Charlton, Jeremey D Bell, Yelugere L Krishnamurthy and Kelly D Craven, Biodiversity of fungal endophyte communities inhabiting switch grass (Panicum virgatum L.) growing in the native tall grass prairie of northern Oklahoma, Fungal Diversity. 47(2011)19-27. [10] Suryanarayanan T S and Kumaresan V, Endophytic fungi of some halophytes from an estuarine mangrove forest, Mycological Research. 104(12) (2000) 1465-1467. [11] Hong Lu, Wen Xin Zou, Jun Cai Meng, Jun Hu, Ren Xiang Tan, New bioactive metabolites produced by Colletotrichum sp., an endophytic fungus in Artemisia annua, Plant Science 151 (2000) 67–73. [12] Clovis Douanla-Meli,Ewald Langer, Diversity and molecular phylogeny of fungal endophytes associated with Diospyros crassiflora, Mycology 3(3) (2012):175-187. [13] Maheswari, S., and Rajagopal, K, Biodiversity of endophytic fungi in Kigelia pinnata during two different seasons, Curr. Sci. 104(2013): 515-518. [14] Barnett, H.L., and Hunter, B.B., 1972.Illustrated genera of imperfect fungi, 3rd ed. Burgess publishing company, USA.pp. 218. [15] Ellis M B, More Dematiaceous Hypomycetes, Commonwealth Mycological Institute, Kew, Suirrey, England, 1976. [16] Siegel MR, Latch GCM., Expression of antifungal activity in agar culture by isolates of grass endophytes, Mycologia, 83(1991) 529–537. [17] Clay K, Schardle CL., Evolutionary origin and ecological consequences of endophyte symbiosis with grasses, Am Nat, 160(2002) S99–S127. [18] Ajay Kumar Gautam , Mona Kant Yogita Thakur., Isolation of endophytic fungi from Cannabis sativa and study their antifungal potential, Archives Of Phytopathology And Plant Protection, Vol. 46 (2013), No. 6, 627–635. [19] Gary Strobel and  Bryn Daisy, Bioprospecting for Microbial Endophytes and Their Natural Products, Microbiol Mol Biol Rev. 67(4)2003: 491–502.

Increase in Nontraditional College Students Essay -- Exploratory Essay

Increase in Nontraditional College Students Seven Works Cited A 1995 report from the National Center for Education Statistics reveals that 76 million American adults, 40 percent of the adult population, are enrolled in adult education classes, an 8 percent increase from 1991 ("Adults Thrive"). Nearly 50 percent of the 14.2 million college and university students in the United States are over twenty-four years of age, and the percentage is rising (Mathews w22). Enrollment in degree programs at the University of Phoenix, the University of Denver, and Regis University, schools catering to working adults, has almost doubled in the last five years (Scanlon 3A). Between the reporting years 1985-86 and 1996-97, nationwide enrollment increased 11 percent among students between the ages of 25-29, 5 percent among 30- to 34-year-olds, and a whopping 65 percent for those 35 years old and older (Hussar 4). What explains the increase in the enrollment of nontraditional1 college students? The causes are many and range from changes in the job market and the work environments to a desire for a more rewarding career and to an increasing U.S. population. One reason for the enrollment increase is job changes and company downsizing. As companies adjust to ever-changing economic conditions, many people find themselves unemployed and look to a college education to help them attain different or better jobs. And it is not only newly hired, younger employees who are the unfortunate casualties of corporate downsizing. Tonye Nelson had been an accounting clerk for twenty years. On March 2, 1996, she arrived at work only to be told she had been laid off because of company down... ...: w22. Online. Lexis-Nexis. 2 Nov. 1998. Pickard, Marilyn. Personal interview. 19 Nov.1998. Rich, Kim. "College Pays." Anchorage Daily News 4 Aug 1996: D.1. Online. Proquest. 19 Nov.1998. Scanlon, Bill. "Adult Education; Colorado Colleges Reach Out to the Grown-Up Crowd." Rocky Mountain News S Apr.1998: F.3A. Ouline. Lexis-Nexis. 2 Nov.1998. 1 Students between the ages of 14 and 24 are commonly considered traditional students, whale those aged 25 or older are considered nontraditional. 2 The baby-boom generation, those born between 1946 and 1964, comprises 76-77 million individuals, an average of 4.2 million births per year. The next generation of individuals, born between 1965 and 1978, sometimes called the baby-bust generation or Generation x, averaged only 3.4 million births per year.

Principles of Marketing Essay

Learning Objectives After studying this chapter, you should be able to: 1. Define marketing and outline the steps in the marketing process 2. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts 3. Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy 4. Discuss customer relationship management, and identify strategies for creating value for customers and capturing value from customers in return 5. Describe the major trends and forces that are changing the marketing landscape in this age of relationships 1-2 Chapter Concepts 1. 2. 3. 4. 5. 6. 7. 8. What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The New Marketing Landscape So, What Is Marketing? Pulling It All Together 1-3 What Is Marketing? Marketing Defined Marketing is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return 1-4 What Is Marketing? The Marketing Process 1. 2. 3. 4. 5. Understand the marketplace and customer wants and needs Design a customer-driven marketing strategy Construct a marketing plan that delivers superior value Build profitable relationships and create customer satisfaction Capture value from customers to create profit and customer equity 1-5 Marketing process Determine needs and wants Design customer driven marketing strategy Construct marketing program that delivers superior value Build relationships and delight the customer Capture value from customer to achieve profits Figure 1.1: Core Marketing Concepts Needs, Wants & Demands Markets Core Marketing Concepts Marketing Offers Exchange & Relationships Value & Satisfaction Understanding the Marketplace and Customer Needs Customer Needs, Wants, and Demands †¢ Needs are states of deprivation †¢ Physical—food, clothing, warmth, safety †¢ Social—belonging and affection †¢ Individual—knowledge and selfexpression 1-6 Understanding the Marketplace and Customer Needs Customer Needs, Wants, and Demands Wants are the form that needs take as they are shaped by culture and individual personality Demands are wants backed by buying power 1-7 Understanding the Marketplace and Customer Needs Market Offerings—Products, Services, and Experiences Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want 1-8 Understanding the Marketplace and Customer Needs Market Offerings—Products, Services, and Experiences Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs Exchange is the act of obtaining a desired object from someone by offering something in return 1-9 Understanding the Marketplace and Customer Needs Customer Value and Satisfaction †¢ Expectations †¢ Customers †¢ Value and satisfaction Set the right level of expectations †¢ †¢ Marketers †¢ Not too high or too low 1-10 Understanding the Marketplace and Customer Needs Exchanges and Relationships Exchange is the act of obtaining a desired object from someone by offering something in return Relationships consist of actions to build and maintain desirable relationships 1-11 Understanding the Marketplace and Customer Needs Markets are the set of actual and potential buyers of a product Marketing system consists of all of the actors (suppliers, company, competitors, intermediaries, and end users) in the system who are affected by major environmental forces †¢ Demographic †¢ Economic †¢ Physical †¢ Technological †¢ Political–legal †¢ Socio-cultural 1-12 Designing a Customer-Driven Marketing Strategy Marketing Management Marketing management is the art and science of choosing target markets and building profitable relationships with them †¢ What customers will we serve? †¢ How can we best serve these customers? 1-13 Designing a Customer-Driven Marketing Strategy Selecting Customers to Serve Market segmentation: Dividing the markets into segments of customers Target marketing: Which segments to go after 1-14 Designing a Customer-Driven Marketing Strategy Selecting Customers to Serve De-marketing: Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand but to reduce or shift it. 1-15 Designing a Customer-Driven Marketing Strategy Selecting Customers to Serve Marketing management is: †¢ Customer management †¢ Demand management 1-16 Designing a Customer-Driven Marketing Strategy Choosing a Value Proposition The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs 1-17 Designing a Customer-Driven Marketing Strategy Marketing Management Orientations †¢ †¢ †¢ †¢ †¢ Production concept Product concept Selling concept Marketing concept Societal concept 1-18 Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Production concept is the idea that consumers will favor products that are available or highly affordable 1-19 Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Product concept is the idea that consumers will favor products that offer the most quality, performance, and features for which the organization should therefore devote its energy to making continuous improvements 1-20 Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort 1-21 Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do 1-22 Designing a Customer-Driven Marketing Strategy Selling Versus Marketing Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Societal marketing concept is the idea that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-term interests, and society’s long-run interests 1-23 Societal Marketing Concept Society (human welfare) Consumers (want satisfaction) Company (profits) Preparing an Integrated Marketing Plan and Program Marketing Mix The marketing mix is the set of tools (four Ps) the firm uses to implement its marketing strategy †¢ Product †¢ Price †¢ Promotion †¢ Place 1-24 Preparing an Integrated Marketing Plan and Program Integrated Marketing Program Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers 1-25 Building Customer Relationships Customer Relationship Management (CRM) Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction 1-26 Building Customer Relationships Customer Relationship Management (CRM) Customer perceived value is the difference between total customer value and total customer cost Customer satisfaction is the extent to which a product’s perceived performance matches a buyer’s expectations 1-27 Building Customer Relationships Customer Relationship Management (CRM) Customer Relationship Levels and Tools †¢ †¢ †¢ †¢ Basic relationship Full relationships Frequency marketing programs Club marketing programs 1-28 Building Customer Relationships The Changing Nature of Customer Relationships Relating with more carefully selected customers uses selective relationship management to target fewer, more profitable customers Relating for the long term uses customer relationship management to retain current customers and build profitable, long-term relationships Relating directly uses direct marketing tools (telephone, mail order, kiosks, Internet) to make direct connections with customers 1-29 Building Customer Relationships Partner Relationship Management Partner relationship management refers to working closely with partners in other company departments and outside the company to jointly bring greater value to customers 1-30 Building Customer Relationships Partner Relationship Management Partners inside the company is every function area interacting with customers †¢ Electronically †¢ Cross-functional teams Partners outside the company is how marketers connect with their suppliers, channel partners, and competitors by developing partnerships 1-31 Building Customer Relationships Partner Relationship Management Supply chain is a channel that stretches from raw materials to components to final products to final buyers †¢ Supply management †¢ Strategic partners †¢ Strategic alliances 1-32 Capturing Value from Customers Creating Customer Loyalty and Retention Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage 1-33 Capturing Value from Customers Growing Share of Customer Share of customer is the portion of the customer’s purchasing that a company gets in its product categories 1-34 Capturing Value from Customers Building Customer Equity Customer equity is the total combined customer lifetime values of all of the company’s customers 1-35 Capturing Value from Customers Building Customer Equity Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized †¢ Different types of customers require different relationship management strategies †¢ Build the right relationship with the right customers 1-36 The New Marketing Landscape Major Developments †¢ †¢ †¢ †¢ Digital age Globalization Ethics and social responsibility Not-for-profit marketing 1-37 The New Marketing Landscape The New Digital Age †¢ †¢ †¢ Recent technology has had a major impact on the ways marketers connect with and bring value to their customers Market research Learning about and tracking customers †¢ †¢ †¢ †¢ †¢ Create new customized products Distribution Communication Video conferencing Online data services 1-38 The New Marketing Landscape The New Digital Age Internet—creates marketplaces and marketspaces †¢ Information †¢ Entertainment †¢ Communication 1-39 The New Marketing Landscape Rapid Globalization †¢ †¢ The world is smaller Think globally, act locally 1-40 The New Marketing Landscape The Call for More Ethics and Social Responsibility Marketers are being called upon to take greater responsibility for the social and environmental impact of their actions in a global economy 1-41 The New Marketing Landscape The Call for More Ethics and Social Responsibility Social marketing campaigns encourage energy conservation and concern for the environment or discourage smoking, excessive drinking, and drug use 1-42 The New Marketing Landscape The Growth for Not-for-Profit Marketing †¢ †¢ †¢ †¢ †¢ †¢ Colleges Hospitals Museums Zoos Orchestras Religious groups 1-43

Foreign Cultures Essay

The problem of the students who have to learn foreign cultures or not had concerned a number of people. Some individuals advocate that the students are just need to know their own country culture.However, their are a large group of opponents have an opposite perspective. As far as I concerned,The students in college are necessary to know the foreign cultures. Most of the student will go to other countries in the future for their jobs or visit their relatives or friends. So they have to know some foreign cultures for the convenience and live without troubles. If you are a tourist on that country, and you know the foreign cultures, you can enjoy your trip. If you are working on that country, you will put more focus on your work and getting more friends. But if you don’t know the cultures of the country which you live, you will have a lot of troubles. You can not pay any attention on you major work, you will not happy because some awkward things will happen. In addition, if you familiar with the cultures of foreign countries, wherever you are you will be the person who is most attractive. A lot of people might think you are really intelligent and know a lot of interesting things and knowledge they don’t know. So you might getting a lot of friends who interest you. If you are in the foreign country, you will have live easier and smoother. to get a good job. If you want to be a teacher in the school or a tour guide, you will need this culture a lot. In the conclusion, learning foreign cultures are really helpful, they are a sort of ability that can avoid some embarrassments, and can help you getting more opportunities to make new friends and good jobs in the future.